Images Reflect White Castle’s Long-Held Commitment to
Quality, Value, Convenience and Affordability
COLUMBUS, Ohio, May 1, 2024 /PRNewswire/ — When Billy Ingram started White Castle in Wichita, Kansas, in 1921, he pledged to make delicious, affordable, high-quality hamburgers that provided both convenience and exceptional value to customers. White Castle has remained committed to that promise throughout its 103-year history, which helps explain the brand’s enduring success.
Posters, ads and other marketing materials from years gone by confirm that these ideals have always been part of White Castle’s operating philosophy. White Castle is showcasing some of the posters from its historical archives just in time to celebrate National Hamburger Month, the month-long commemoration it introduced in 1993 to honor the popularity of the hamburger in American society.
One poster, for example, touts the quality of White Castle’s hamburgers, calling them “The standard, proclaimed by the many attempts to equal their tasty quality.”
Another reinforces White Castle’s value, saying, “Save Money, Save Time, Save Labor” by bringing the family to White Castle for the evening meal.”
A couple of the posters plug White Castle’s convenience, saying the food is “Packed in handy containers so you can carry home a meal” and that there are three ways to enjoy White Castle: “At the counter, carried home in bags, in your car.”
Further proof that White Castle has been a late-night destination for many decades is the poster that proclaims, “For that midnight snack…Eat them here, or Buy ’em by the ‘Sack’.”
“These posters are a wonderful reminder that as a family-owned business, we have remained steadfast to the pledge our founder made 103 years ago,” said Jamie Richardson, vice president at White Castle. “Our commitment to delivering hot and tasty food at affordable prices hasn’t wavered in more than a century.”
As part of that commitment to quality, affordability and convenience, White Castle launched its retail division in 1987, offering its savory Sliders in grocery stores for preparation at home. It was the first fast-food restaurant to sell its menu items in retail stores. In the 37 years since the Slider’s retail debut, Cravers have warmed up more than 6.5 billion frozen Sliders. Offerings that began with The Original Slider have since expanded to include Classic Cheese Sliders, Chicken Breast Sliders, Chicken & Cheese Sliders and Jalapeño Cheese Sliders.
In recognition of National Hamburger Month, White Castle also will:
- Offer a free Original Slider on May 15, National Slider Day. No purchase is necessary. (Redeemable using code SLIDERDAY on the app or a digital coupon available on White Castle’s social media channels.)
- Celebrate the 20th anniversary of the famed movie Harold & Kumar Go to White Castle with offers to get the digital movie with select restaurant and retail purchases.
- Continue its $5 Bacon Bundle Deal, allowing customers to enjoy a choice of two bacon-based Sliders (Bacon Cheese Slider, 1921 Bacon Cheese Slider or Chicken Bacon Ranch Slider) and a small order of fries for just $5.
- Pay homage to its founding year 1921 by selling $25 gift cards for just $19.21. Available for purchase in Castles throughout May.
- Honor all mothers with 20% off any order on Mother’s Day, May 12. (Redeemable using code WCMOM on the app or a digital coupon available on White Castle’s social media channels.)
- Commemorate Memorial Day between May 25 and 27 with $3 off any Crave Clutch of 20 Sliders. (Redeemable using code CLUTCHDEAL on the app or a digital coupon available on White Castle’s social media channels.)
- Continue its long-standing tradition of having team members from the home office work in Castles or at the company’s food manufacturing plants and bakeries. More than 250 team members are expected to spend a day in May either greeting customers and learning the secret art of Slider making or assisting on the production lines to make and package the Sliders sold in retail outlets across the U.S.
About White Castle®
White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine’s “Most Influential Burger of All Time” (2014, The Original Slider®) and Thrillist’s “Best Plant-Based Fast-Food Burger” (2019, Impossible Slider). In 2021, Fast Company named the fast-food pioneer one of the “10 Most Innovative Dining Companies.” White Castle received the Great Place to Work® Certification in 2021, 2022 and 2023 — the only fast-food restaurant to earn this distinction three years in a row — and is known for the legendary engagement of its team members, more than 1 in 4 of whom have worked for the business for at least 10 years. White Castle is beloved by its passionate fans (“Cravers”), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the Craver Nation® loyalty program, access sweet deals and place pickup orders at any time. They can also have their orders delivered using one of White Castle’s delivery partners. For more information on White Castle, visit whitecastle.com.
SOURCE White Castle
Originally published at https://www.prnewswire.com/news-releases/white-castle-showcases-archival-posters-and-ads-to-kick-off-national-hamburger-month-302133728.html
Images courtesy of https://pixabay.com
