The latest aluminum-free deodorant from Dove enhances your skin’s natural odor defenses to deliver 72-hour odor control, while providing new levels of skincare for your underarms  

ENGLEWOOD CLIFFS, N.J., Feb. 8, 2024 /PRNewswire/ — Today, Dove introduces NEW Dove VitaminCare+ Deodorant – fortified with Vitamin B3 to enhance your skin’s natural odor defenses, and featuring a revolutionary aluminum-free formula that delivers 72-hour odor control while nourishing underarm skin 10 layers deep.

Rooted in science and skincare benefits, Dove believes that delicate underarm skin deserves the nourishment and care we give the rest of our skin, and designed NEW Dove VitaminCare+ Deodorant to act as skincare for your underarms. The deodorant is enriched with Vitamin B3 and nourishes the underarm skin 10 layers deep to help rebuild and repair the skin’s natural moisture barrier and reduce dryness, all while working diligently to restore an even, healthy looking skin tone over time.

When it comes to fighting odor, VitaminCare+ Deodorant works with the skin’s natural odor defense to counteract odor-causing bacteria. Our skin has Antimicrobial Peptides, or AMPs, at the surface which help keep odor causing bacteria at bay. New research from Dove found that Vitamin B3 is equipped to support AMPs to enhance odor control.

“We know that more and more consumers are seeking aluminum-free deodorant options, but they’re often left disappointed with non-effective or even irritating formulas. This is why we’re so thrilled to introduce a new product that pushes the science of aluminum-free formulas forward,” said Pranav Chandan, US Head of Deodorants at Unilever. “Fortified with Vitamin B3, Dove VitaminCare+ is the next generation of aluminum-free deodorants that provides women the superior odor protection they expect, while also providing new levels of care they deserve for their underarm skin.”

NEW Dove VitaminCare+ Deodorant is available in six covetable fragrances:

  • Coconut & Shea
  • Raspberry & Rose
  • Lavender & Chamomile
  • Cucumber & Melon
  • Peaches & Shea Butter
  • Coconut Water & Aloe

In celebration of the new product launch, Dove is teaming up with best friends and Giggly Squad podcast hosts, Paige DeSorbo and Hannah Berner, to kick off the #DoveB3stieCheck – a campaign encouraging you to put NEW Dove VitaminCare+ Deodorant’s odor-fighting abilities to the test by having your bestie sniff your pits after using Dove VitaminCare+ and sharing the results on social media by tagging @Dove.

Try the NEW Dove VitaminCare+ Deodorant today and see if it passes your own #DoveB3stieCheck! Now available at food, drug and mass retailers nationwide, SRP: $11.99.

About Dove 
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands.  

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.  

For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to:  

  • Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
  • Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
  • Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever in North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €60.1 billion in 2022. 

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. 

The Unilever Compass, our global sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while aiming to: 

  • Improve the health of the planet;  
  • Improve people’s health, confidence and wellbeing;  
  • and contribute to a fairer and more socially inclusive world. 

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit:
For more information on Unilever Canada and its brands visit: 

Media Contact: Carmen Spencer, [email protected]

SOURCE Unilever

Originally published at
Some images courtesy of